Company: Brookdale Senior Living
Posted on: April 9, 2019
CategorySales & MarketingID2019-22429Location : NameBrookdale New
HopeLocation : Address1680 S New Hope RoadLocation :
Full Time Sales Manager
Brookdale New Hope, 1680 S. New Hope Road, Gastonia, NC 28054
We are looking for a sales/marketing professional with a proven
track record of generating and closing qualified leads. As our
Sales Manager, you will partner with the executive director and
regional sales managers to improve occupancy at our community. We
will provide you with the training and support to develop referral
sources and bring in new residents. This position can be highly
rewarding from both a compensation and community service
standpoint. We have recently increased payout opportunities based
on growing occupancy, which reward all commissionable sales
associates in a community or selling network. Come be part of a
team committed to improving the lives of seniors.
We're passionate about serving seniorsare you? Now's your chance to
build your sales career with us.
Brookdale. Bringing new life to senior living.
- Maintain and/or improve community occupancy level and revenue
production in accordance with business and marketing plans
- Manage sales process by understanding prospective residents'
needs and educating them about the community's services and
- Coordinate and complete all activities needed for sales,
including visiting prospects' homes, conducting initial assessments
or sales presentations, and ensuring all required forms are
completed prior to move-in
- Increase community awareness through participation in outside
events, professional groups and local community involvement
Required skills and qualifications:
- Bachelor's degree in marketing, business or related field from
an accredited college or university preferred
- Two years of senior living sales experience with a proven track
record of generating and closing a high percentage of qualified
- Proficiency with computers, Microsoft Office and database
- Ability to effectively listen and communicate both verbally and
* Team player with industry knowledge
* Professional contacts in the market a plus!
Brookdale is the largest senior living solutions company in the
country, with 1,000+ communities in 46 states serving 110,00
residents around the country. That translates to lots of career
opportunities for you! We offer independent living, assisted
living, Memory care, skilled nursing, continuing care retirement,
in-house therapy, hospice, home health, and personalized
If you're a Brookdale associate, please consider referring someone
through the Good People Program!
Brookdale is an EOE-(Equal Opportunity Employer) and drug-free
Brookdale offers a number of benefits to full-time associates
including, but not limited to: medical, dental, vision, disability,
life, paid time off, educational reimbursement. All associates, age
21 and older, are eligible to participate in the 401(k) retirement
Every day is an opportunity for our associates to deeply connect
with people in a profound and personal way. Our associates are the
core of our mission and we know that offering them genuine rewards
and heart filling job satisfaction is the key to our success as a
company. Here youll find opportunities to grow your career at any
level whether you have direct contact with resident or support
someone who does, and be inspired personally. With over 60,000
associates, theres a place for you to make a difference in lives of
the families we serve throughout our continuum of care.
Maintains and/or improves upon the occupancy level and revenue
production of the community in accordance with marketing and
business plans to include managing sales process and completing all
activities required for a sale. Represents the community and
increases awareness through participation in outside events.
Coordinates with the business development coordinator/director in
their efforts to generate referrals or manages this activity in the
absence of business development associates. Assist management with
resident retention. Partners with management to develop and execute
marketing plans and achieve community occupancy goals.
- Maintains and/or improves upon the occupancy level of the
community in accordance with the marketing and business plans.
Utilizes established sales processes, systems, and forms for sales
to perform job duties, track information, compile data and reports,
and achieve desired community occupancy goals.
- Manages the sales process by assisting prospective residents,
their family members, and/or advisors in the decision-making
process by understanding their needs and educating them about the
community's services and programs. Responds promptly to every
telephone call, email and Internet or in-person inquiry. Completes
weekly follow-up calls, letters, and tours as defined by the
community marketing plan.
- Coordinates and completes all activities needed for a sale and
converts deposits to move-ins, including, but not limited to,
visiting the prospect's home, health care providers, or other
locations to conduct initial assessments or sales presentations and
ensuring that the required forms are completed by the prospect,
his/her physician and family prior to the move in.
- Keeps management and other key associates abreast of the status
of all prospective move-ins. Tracks and records pre-residency steps
to facilitate communication.
- Coordinates with the business development coordinator/director
on a weekly basis regarding business development efforts to meet or
exceed the established goals for professional leads as set by the
community marketing plan. Contacts local sources including legal
and financial professionals, senior organizations, appropriate
special interest groups, hospital discharge planners, skilled
nursing facilities, retirement communities, clergy, medical
insurance providers, and other local community contacts that are
not part of the business development coordinator/director referral
contacts. Manages the business development activities noted above
in the absence of business development associates.
- Develops and maintains relationships with and generates leads
through residents, family, and professional referral sources on a
weekly basis. Provides information and conducts presentations about
community services and programs, market advantages, availability,
and other relevant information to meet the needs of prospective
referral sources and community groups.
- Effectively manages community inventory and looks for
opportunities for increasing revenue and creating other revenue
- Represents the community and increases awareness through
participation in outside events, professional groups, and community
involvement in the local market. Uses relevant community knowledge
and research to plan, coordinate, and implement monthly prospect
and/or referral source activities and events as specified by
management and the community marketing plan. Follow up and executes
sales process with all leads from events.
- Assists management with resident retention through new resident
welcome events, resident referral programs, outside community
visits to current hospitalized residents, and other programs as
outlined in the marketing plan or by the Regional Sales & Marketing
- Partners with management to develop and execute marketing plans
and achieve community occupancy goals. Researches and provides
recommendations for content and delivery of brochures, fliers,
press releases and other forms of media that promote community
- Monitors conversion ratios regarding sales performance and
business development calls to direct referral sources and collects
and analyzes data to prepare weekly and monthly reports. Provides
frequent sales performance issue information to
- Maintains working knowledge of lead management systems and uses
them to maximize sales effectiveness. Inputs all sales and
marketing activities in a timely manner and according to systems
This job description represents an overview of the responsibilities
for the above referenced position. It is not intended to represent
a comprehensive list of responsibilities. An associate should
perform all duties as assigned by his/her supervisor.
Education and Experience
Bachelor's Degree in Marketing, Business, or related field from an
accredited college or university is preferred, or equivalent
combination of experience and education is required. A minimum of
two to five years sales experience, preferably in the retirement
industry or medical or pharmaceutical sales, with a proven track
record of generating and closing a high percentage of qualified
leads is required.
Certifications, Licenses, and Other Special Requirements
Frequent car travel requires the incumbent to possess and maintain
a valid driver's license.
Applies existing guidelines and procedures to make varied decisions
within a department. Uses sounds judgement and experience to solve
moderately complex problems based on precedent, example,
reasonableness or a combination of these.
Knowledge and Skills
Possesses extensive knowledge of a distinct skill or function and a
thorough understanding of the organization and work environment.
Has working knowledge of a functional discipline. Knowledge of
sales and marketing to include principles and methods for showing,
promoting and selling products or services to include marketing
strategy and tactics, sales techniques, and sales control systems.
Knowledge of Medicare and Medicaid regulations to include
applicable processes for the product line(s) being sold. Knowledge
of state regulations impacting or directing the delivery of
services. Ability to operate smart-phones, personal computers and
related software. Ability to effectively manage time, tasks and
projects in a dynamic environment is required. Ability to build
trust and act honestly in relationships with others. Ability to
assess and understand customers' expectations, needs and
circumstances. Ability to work effectively with diverse
personalities and to treat people with dignity, respect, fairness
and maturity. Ability to effectively listen and communicate
verbally and in writing is essential.
Physical Demands and Working Conditions
- Use hands and fingers to handle or feel
- Reach with hands and arms
- Stoop, kneel, crouch crawl
- Talk or hear
- Ability to lift: up to 25 pounds
- Requires interaction with co-workers, residents or
- Possible exposure to communicable diseases and
- Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free
Schedule: Regular Full-Time
Keywords: Brookdale Senior Living, Gastonia , Sales Manager, Sales , Gastonia, North Carolina
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