Integrated Marketing Manager LightStream

Company: Truist Bank
Location: Charlotte
Posted on: April 6, 2026

Job Description:

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status. Need Help? If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response). Regular or Temporary: Regular Language Fluency: English (Required) Work Shift: 1st shift (United States of America) Please review the following job description: If located in a Truist hub city location, the work style will be: In Office (5 days/week). Build valuable relationships with business leaders to translate business, client, and product strategies into supporting marketing strategies; apply knowledge of customer/client behavior for the business and provides insights into product strategy development as well as segmentation and targeting. Collaborate with internal and external marketing partners to develop and execute marketing programs for the business and ensure alignment of all strategies to the Truist Purpose and Brand. ESSENTIAL DUTIES AND RESPONSIBILITIES Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time. 1. Apply in-depth and specialized expertise and/or a significant breadth of expertise in Marketing and other related disciplines including creative development and market research. 2. Manage large marketing initiatives, utilizing all marketing channels include digital. 3. Interpret internal/external business challenges, including client needs and competitive marketplace and recommend best practices to improve products, processes, or services. 4. Apply a comprehensive understanding of how the business operates to solve technical, operational, and business problems. 5. Lead teams or projects with moderate resource requirements, risk, and complexity. 6. Mentor less experienced teammates to build their own technical expertise. 7. Directly impact the achievement of client, operational, project, service, and risk management objectives. 8. May have people management responsibilities. 9. Work independently, with guidance in only the most complex and unusual situations. 10. Deliver programs on budget and on time. QUALIFICATIONS Required Qualifications: The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 1. Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training 2. Five years of related experience or an equivalent combination of education and experience 3. In-depth knowledge and expertise of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital) 4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity 5. Knowledge of client needs and competitive landscape and the factors that differentiate Truist and its competitors in the market 6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders 7. Ability to provide direction, coaching and mentor teammates 8. Fluent in Excel and PowerPoint, preparing presentations for senior level teammates 9. Developing presentation skills and communication skills Preferred Qualifications: 1. MBA or Master's degree in related field 2. Ten years of related experience 3. Previous experience in financial services, retail or packaged goods industries 4. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience OTHER JOB REQUIREMENTS / WORKING CONDITIONS Sitting/Standing/Walking/Bending/Lifting ? Sitting (if checked, indicate frequency) Constantly (More than 50% of the time) ? Standing (if checked, indicate frequency) Frequently (25% - 50% of the time) ? Walking (if checked, indicate frequency) Frequently (25% - 50% of the time) ? Bending (if checked, indicate frequency) Occasionally (Less than 25% of the time) ? Lifting (if checked, indicate pounds) Up to 25 lbs. ? Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. ? Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. ? Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. ? Travel (Must select one) Up to 25% The annual base salary for this position is $82,130 - $98,500. General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site . Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work. Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace. EEO is the Law E-Verify IER Right to Work

Keywords: Truist Bank, Gastonia , Integrated Marketing Manager LightStream, PR / Public Relations , Charlotte, North Carolina