Product Marketing Manager – Software, Services & Lifecycle

Company: Resideo
Location: Charlotte
Posted on: July 3, 2025

Job Description:

The Control4 Product Marketing Manager will support the growing portfolio of software releases, connected services, and customer lifecycle campaigns by executing go-to-market strategies and developing content that drives engagement and adoption. This person will work cross-functionally across Product, Education, Sales, Support, and Creative to bring new experiences to market and support long-term customer value. The ideal candidate has experience supporting SaaS or software launches and understands how to drive end user lifecycle engagement, from onboarding to renewal, to maximize product adoption, satisfaction, and renewal. This is a unique opportunity to help shape how we market, and support connected experiences across the Control4 brand. Job Duties: Support go-to-market strategy and execution for Control4 software and services, including planning, messaging, positioning, and asset development Develop marketing materials for both integrators and end users that drive awareness, adoption, and understanding across multiple channels Support end-user lifecycle campaign planning and execution, from onboarding through renewal and win back Track and report on campaign and asset performance, surfacing insights that inform optimization and future planning Collaborate across functions and stakeholders to ensure initiatives meet expectations, timelines are clear, and messaging is consistent - supporting internal enablement as needed You Must Have: 2 years’ experience in product marketing, lifecycle marketing or related roles Demonstrated success in launching or supporting go-to-market for software, apps, or connected services Experience partnering across functions and levels of the business, including working closely with creative marketing teams Excellent communication, collaboration, project management, and organizational skills Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline We Value: Curiosity, initiative, and a willingness to dive in and figure things out Clear, thoughtful communication across technical and non-technical audiences The ability to simplify complex topics and turn them into actionable marketing Collaborative, team-oriented energy with a strong sense of ownership Strong follow-though and the ability to drive projects to completion Experience with lifecycle tools (Braze, Iterable, etc.) or in the connected device space (a plus, but not required) About Us Resideo is a leading global provider of critical comfort and security solutions primarily in residential environments and distributor of low-voltage electronic and security products. Building on a 130-year heritage, Resideo has a presence in more than 150 million homes, with 15 million systems installed in homes each year. We continue to serve more than 110,000 professionals through leading distributors, including our ADI Global Distribution business, which exports to more than 100 countries from more than 200 stocking locations around the world. Resideo is a $5.0 billion company with approximately 13,000 global employees. At Resideo, we bring together diverse individuals to build the future of homes. Resideo is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the "EEO is the Law" poster, "EEO is the Law" Supplement Poster and the Pay Transparency Nondiscrimination Provision. Resideo complies with applicable equal employment laws in all countries where we do business. For more information on how we process your information in the job application process, please refer to Recruitment Privacy Notice. If you require a reasonable accommodation to apply for a job, please use Contact Us form for assistance.

Keywords: Resideo, Gastonia , Product Marketing Manager – Software, Services & Lifecycle, PR / Public Relations , Charlotte, North Carolina