Digital Ad Ops Supervisor - Media

Company: SPECTRUM
Location: Gastonia
Posted on: October 11, 2020

Job Description:

Spectrum Reach (www.spectrumreach.com) grows businesses of all sizes with custom, multiscreen advertising solutions, backed by the power of TV, data, innovation, community experts, and unforgettable creative.

JOB SUMMARY

Responsible for the successful fulfillment and stewardship of locally sold Online and AdsEverywhere campaigns across Spectrum Reach markets. Manages day-to-day issues, serves as point of contact for escalations, and maintains business guides and process, ensuring their Operations team members effectively execute the day-to-day advertising campaign needs. The Supervisor, Digital Ad Ops has direct contact with multiple cross functional teams and levels of the company and at times direct client contact.

MAJOR DUTIES AND RESPONSIBILITIES Actively and consistently support all efforts to simplify and enhance the customer experience.

Supervise a team of Digital Ad Ops Specialists engaged in the day-to-day digital fulfillment process for digital campaigns.

Engage team and vendor partners as needed on delivery of campaigns, ensuring campaigns are scheduled and executed accurately.

Serve as a subject matter expert as it relates to industry best practices, troubleshooting campaign-specific issues, and identifying trends.

Serve as escalation point on campaign and fulfillment issues, tracking issues through to resolution.

Supervise accuracy and productivity of digital operations team.

Oversee the review of daily and weekly advertiser campaign reports to track performance against guarantee and ensure teams are addressing campaign delivery issues.

Identify, uncover, and quickly resolve issues with campaigns and communicate plans with impacted parties.

Support and coordinate training process and rollout of new products and platforms (such as ad servers, order management systems, etc.) to ensure proper execution of order processing and technical fulfillment.

Partner with necessary resources to test features and functionality of new products in each market.

Articulate to management opportunities to create and enhance workflow.

Maintain updated operations training materials for use by Operations, Sales, and external staff members.

Participate in the education of internal and external team members and ensure proper rollout of all new tools, process, and techniques.

Review and ensure vendor invoices align with monthly financial expectations.

Escalate and alert management of campaign trends and issues.

Focus on quality, timeliness, efficiencies, and process is critical.

Other responsibilities as assigned.

REQUIRED QUALIFICATIONS

Skills/Abilities and Knowledge Strong ability to prioritize and multi-task in a fast paced environment; pathological attention to detail

Knowledge of Google Analytics or other site analytics tools

Strong analytical skills, including expert proficiency in Microsoft Excel

Ability to influence and build relationships in a cross-functional environment

Ability to adapt to change and learn new applications/processes/products quickly

Ability to solve practical problems and be able to live in the grey area when no black and white instructions are provided

Interpret a variety of instructions furnished in written, oral, diagram, or schedule form

Extensive phone interaction with both internal and external customers

Sense of urgency to requests and strong ability to prioritize tasks

Familiarity with ad management systems such as DoubleClick, OAS, Cadent, FreeWheel, Innovid, Sizmek

Familiarity or work experience using third party inventory providers, real time bidding, programmatic

Education

Bachelor's degree or equivalent combination of education, training and experience

IAB certification

Related Work Experience

4+ years experience within the digital advertising ecosystem

Previous experience leading a team preferred

Keywords: SPECTRUM, Gastonia , Digital Ad Ops Supervisor - Media, Other , Gastonia, North Carolina