Brand Marketing Manager
Company: Sonic Automotive
Location: Lowell
Posted on: February 24, 2021
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Job Description:
Job DescriptionOur Brand Marketing Manager will act as the first
point of contact with our General Managers to support marketing
strategies and optimization plans.* Position require occasional
travel to the Sonic-owned stores. * Primary focus is to provide
support to General Managers at Sonic's stores/retail environments
with social media, digital, CRM, local-marketing, SEO/SEM, public
relations and project-management - as Sonic leads these stores into
a new era of auto retail experience, marked by industry-leading
technology, infrastructure and marketing. You will develop
store-level marketing plans. They will utilize the expertise and
strategies set by our channel marketing experts to create and
execute on store-level, full 360 degree channel marketing plans.*
This role works collaboratively with the marketing channel leaders
and agency partners to optimize store-level marketing performance,
and reports to the Field Marketing Director.Required Skills &
Responsibilities* Devising plans for optimized performance across
channels in real-time, working closely with Sonic channel managers
and in support of store GMs* Understands multi-channel marketing
and the points of integration between social and digital touch
points.* Coordinates with the Sonic Digital Team members to ensure
integration of stores' social and digital media programming with
the respective store digital properties* Knowledge of web and
mobile functionality, user experience, ecommerce and web analytics*
Collaborates with other internal teams (SEO, web, events),
contributes leadership to promote best-in-class in class thinking
and delivery of plans* Helps ensure cohesive information as it
relates to store-level marketing across all marketing channels
(i.e---.are we communicating the same "offers", using aligned
creative assets, across all marketing channels to help support the
strategy?* Creates, guides, delivers strategic social planning and
programming (social content, strategy/communication plans, social
marketing/experiences, programming plans, competition and category
research, social consumer insights/trend audits)* Responsible for
ensuring agency and supporting team delivers on agreed social KPIs
and goals for each store* First point of contact for the GMs in
answering questions about our social media, CRM, and digital
strategy and approach and plans as they are executed at the store
level, collaborating and communicating closely with Sonic channel
managers* Ensure content/messaging across all channel platforms is
on brand, optimized for best creative approach and that the brand
voice and content addresses the ethos of each social platform*
Tracks delivery of social-content publishing schedule; collaborates
with local-marketing team to ensure social is integrated with
on-site dealership marketing activities* Activate local marketing
events, by ensuring social assets are captures and published on
time and to right platforms* Help ensure that local marketing
social/digital/CRM efforts are pitched to the local media to drive
incremental visibility for store marketing* Creates,
operationalizes and manages campaigns and content plans* Displays
excellent project management, problem solving, interpersonal skills
presentation skills* Reviews and Reports on total campaign
effectiveness to internal channel owners to help support optimizing
of best practice strategies across all channels. Works with channel
marketers and agencies to obtain performance data to support this
process.QualificationsEducation* BA/BS in Liberal Arts, Journalism,
Communications, Marketing, Advertising, Digital, Public Relations;
advanced degree preferredRequired Primary ExperienceThe winning
candidate will possess a combination of skills and experiences in
social media, digital, mobile, local-community event & sponsorship
marketing, SEO/SEM, CRM, public relations and project management.*
3-5 years of experience dedicated to social media and/or digital
media focused on top-tier consumer brand marketing or retail brand*
Experience in customer communications role (i.e---email marketing,
direct mail marketing, or live call marketing)* Experience within
the retail automotive industry required* Demonstrated experience in
building relationships with regional retail marketing leaders,
General Managers and/or store personnel* Experience evaluating
marketing performance and consulting on optimization plans*
Demonstrated experience building marketing plans and executing
marketing plans.Additional Skills* Knowledge of functionality of
social platforms (paid products, targeting capabilities, insights
tools, PowerEditor, Google Analytics, etc.).* Knowledge of
functionality of digital content strategy and website conversion
tracking tools.* Experience planning and executing digital
programming that supports key areas of brand outreach - ranging
from influencer programs, to paid media programming, to CRM and
support of offline retail & sponsorship marketing activities.* Has
functioned in a project management of digital marketing - ensuring
delivery of activations on time and within budget, managing the
agency partners and other internal/store-level teams.* Has
demonstrated advanced knowledge of social platforms, web platforms,
specific rules of engagement for brand/advertisers, general
platform policies.* Has exhibited thorough understanding of digital
marketing practices (e.g. mobile, social platforms/APIs, third
party listening, publishing and vendor-specific toolsets).* Has
come to understand web-build processes and has familiarity with
SEO, advanced knowledge of social CMS tools, social listening,
social APIs, social vendors, mobile technologies* Has demonstrated
fluency with research/organic search techniques/methodologies and
application supporting development execution/optimization of brand
campaigns.* Has functioned in a project management role, managing
deliverables against social strategies.Additional InformationAll
your information will be kept confidential according to EEO
guidelines.Company DescriptionSonic Automotive is a Fortune 500
company that is transforming the way people shop for, buy and
service their vehicles. Our talented team work together to ensure
we provide an experience unmatched by our competitors.Our
Associates Are Happy To Work Here Because* We boast the lowest
turnover in the industry.* We provide award winning training
(Training Magazine Top 125, and Brandon Hall Awards).* We are
committed to developing and promoting within the company.* We are
technology based - most jobs use IPads or IPhones that we provide.*
Our benefits are extremely competitive with Medical, dental,
vision, HSA, 401k and PTO.* We encourage peer to peer teamwork and
recognition.* Special benefits to purchasing and leasing a car.*
Personal Automotive Concierge Service.If you want to find out more
about the types of jobs we have here, we've highlighted a few.We're
proud of what we're doing here. Come and join us!
Keywords: Sonic Automotive, Gastonia , Brand Marketing Manager, Executive , Lowell, North Carolina
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