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Marketing Automation Specialist

Company: Global Channel Management, Inc.
Location: Gastonia
Posted on: November 30, 2019

Job Description:

Marketing Automation Specialist needs 4+ years experience in a Technical Configuration role on Marketing Automation Platform Implementations Marketing Automation Specialist requires: 1+ years Adobe Campaign implementation experience, preferably Classic but Standard also acceptable Integration Knowledge of CMS/DAM/DMP/CRM platforms with MA. Knowledge of HTML5, UX/UI Design principles. Familiarity with DB Marketing, Preference Management, Deliverability Best practices. Experience working with relational database systems such as MySQL, MSSQL or Oracle and some knowledge of SQL a plus. 3-4+ years configurating ESP and Marketing Automation platform instances including Adobe Marketing Cloud and AEM, SalesForce Marketing Cloud, Pardot- ExactTarget, Oracle Eloqua, Marketo, etc. Strong preference for Adobe Campaign certification. Marketing Automation Specialist duties: Configuring and Implementing Marketing Automation schemas, workflows and campaigns for clients ensuring deployment and operational success of Enterprise client Marketing Automation & Demand Gen initiatives. Includes designing and implementing MAP architectures, Demand Gen models, user access/ management, data mapping and configurations, content and Customer Journeys implementation, 3rd party platform integrations, functionality and analytics. Work closely with Director of Email & Marketing Automation, Campaign Strategists, Business Analysts, Solutions Architects, Data Analysts, ETL Developers, Project Managers, and Agency Client Partners to manage and execute multiple Marketing Automation, Email and Cloud Marketing engagements. Configure and deploy Customer Journey Maps, Automation Schemas, Advanced Nurture Builds and Drip Flows, Custom Rules, Data Queries, Triggers, Email Templates, Landing Page Structures, Forms Frameworks and other Automation asset models

Keywords: Global Channel Management, Inc., Gastonia , Marketing Automation Specialist, Advertising , Gastonia, North Carolina

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