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Email Marketing Specialist

Company: American City Business Journals
Location: Charlotte
Posted on: September 23, 2018

Job Description:

Email Marketing Specialist Job DescriptionAmerican City Business Journals has an immediate opening! Join ateam of experienced marketing professionals and use your technicalprowess and marketing design skills to execute key programs andimprove email effectiveness. Lead and support email marketingcampaigns and projects by performing assigned tasks on schedule andwith a high level of quality and attention to detail. This is ahands-on role, with a high degree of autonomy and room for careeradvancement.DutiesDesign impactful and effective emails for a multitude of B2Band B2C products, including weekly newspapers, email newsletters,events, and new business lead productsWrite and/or update HTML code to ensure emails render properly andsupport individual brand objectivesSupport and help email marketing team with best practices,strategy implementation, and data analysisWork directly with marketers across the country, supporting theirdesign and implementation needs in a timely fashionCoordinate the deployment of marketing campaigns to ensure allmaterials accurately reflect product positioning and keymessagingManage and maintain quality control throughout all aspects of theemail marketing campaignsSupport creation and implementation of digital products as well ashelp troubleshoot if necessarySupport the marketing team with ad hoc requests and projects asneededSkills2+ years experience with Marketo, ExactTarget, MailChimp orequivalent marketing automation platformSolid understanding of email marketing principles and bestpractices - what it takes to improve open and click-through rates,and improve conversion ratesAdvanced level knowledge of HTML & CSSWorking knowledge of the Adobe SuiteStrong attention to detail, timelines, and follow-through is amustNo fear of copy writing/copy editingProfessional verbal and written communication styleWillingness to teach and be taughtAbility to multi-task in a fast-paced environment, under tightdeadlinesStrong work ethic: clear dedication to product and personal workqualityGood natured and flexible

Keywords: American City Business Journals, Gastonia , Email Marketing Specialist, Advertising , Charlotte, North Carolina

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